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Good design can induce positive emotions such as pride, enjoyment, and calm by considering three levels of processing: visceral, behavioral, and reflective. Visceral responses are automatic and can be triggered by aesthetically pleasing elements. Behavioral responses are triggered by well-learned actions, so a design that is intuitive and easy to use can induce feelings of enjoyment. Reflective responses are conscious opinions formed in hindsight, so a design that meets or exceeds expectations can induce feelings of pride and calm.
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How do designers improve their products to work around flaws in human logic? In The Design of Everyday Things, Don Norman teaches the top frameworks b...
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Relatedly, Norman suggests designers consider three levels of processing: 1. visceral, or automatic responses, behavioral, or well-learned actions triggered by situations, and reflective, or conscious opinion in hindsight. Design must take place at all levels. Bad designs can induce frustration and anger; good designs can induce pride, enjoyment, and calm.
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