How can market growth influence a product's position in the marke

Market growth can influence a product's position in the market in several ways. When the market is growing, there are more opportunities for a product to increase its market share. This can be achieved by attracting new customers or by taking customers from competitors. Additionally, a growing market can also lead to increased competition, which can force a product to improve its features, quality, or pricing to maintain or improve its market position. Furthermore, market growth can also affect a product's relative market share, which compares the product to the industry leader. A product with a high relative market share in a growing market is in a strong position.

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The table on the left provides more quantitative context to back up the matrix and assess the four product lines along with market growth, total market share and relative market share. While total market share compares the product against top competitors, relative market share compares the product to the industry leader. (Slide 8)

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What are the potential risks of not comparing a product to the industry leader?

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Not comparing a product to the industry leader can lead to a lack of understanding of the market dynamics and the competitive landscape. It can result in missed opportunities for improvement and innovation, and can also lead to a failure in identifying threats and challenges. This can ultimately impact the product's market position and profitability.

How can the assessment of market growth and market share contribute to the understanding of an organization’s current capabilities?

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The assessment of market growth and market share can provide valuable insights into an organization's current capabilities. Market growth can indicate the potential for expansion and profitability, while market share can reflect the organization's competitive position within the industry. By comparing the product against top competitors (total market share) and the industry leader (relative market share), an organization can gauge its strengths and weaknesses, and strategize accordingly.

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How can market growth influence a product's position in the market?

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