Market research data can be used in a market entry strategy in several ways. It can help in assessing the opportunity available in the market. This includes understanding the value that users expect from a product or service and the opportunity that exists to service that market. For instance, an existing market might offer high opportunity based on past precedents, while an emerging market might offer high potential with less competition, providing a first-mover advantage. Market research data can also help identify markets with minimal to no opportunity, which should be avoided.
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