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How can one measure ...

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How can one measure the effectiveness of a pricing strategy?

The effectiveness of a pricing strategy can be measured by evaluating key metrics such as Lifetime Value (LTV), Customer Acquisition Cost (CAC), Cost of Goods Sold (COGS), market share gained, and customer price perception. These metrics can help determine if the pricing strategy is successful in maximizing profit margin for a product.

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Need to evaluate the best pricing strategy for a product? Our spreadsheet template includes the top five pricing tools to evaluate cost, features, market share, competition, and customer price sensitivity to pick the right price for the right market. Adjust and analyze pricing to maximize profit margin for any product based on key metrics such as LTV, CAC, COGS, market share gained, or customer price perception.

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Preview of Pricing Strategies
Spreadsheet
13 Sheets
2 Formats

Preview (13 sheets)

Competitive landscape charts: competitor perceptual map and Kotler's matrix Sheet preview
Cost-based pricing charts: break-even analysis and pricing comparison chart Sheet preview
Customer price sensitivity charts Sheet preview
Customer price sensitivity pricing landscape charts Sheet preview
Pricing data table to assess customer price sensitivity over time Sheet preview
Market penetration charts  Sheet preview
Feature sensitivity charts Sheet preview
Freemium conversion charts Sheet preview
Freemium conversion table  Sheet preview
Cost-based pricing table  Sheet preview
Market penetration table Sheet preview
Market penetration table (skimming) Sheet preview
Customizable fields Sheet preview

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