Prioritizing features can help in achieving goals and keeping customers happy by ensuring that the product strategy is rooted in a thorough understanding of the customer's problems, desires, and needs. By focusing on the most important features that address these areas, companies can effectively meet their goals and satisfy their customers.

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According to Haaff, "customer-driven" is not the same as "customer-controlled." "Customer-driven"means that product strategy is rooted in a thorough understanding of the customer's problems, desires and needs. To connect planned work to this strategy means to prioritize the features that will help to achieve goals and keep costumes happy.

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Product Roadmap

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