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Product features can significantly influence a company's targeting strategy. For instance, if a product has a feature that is particularly appealing to a certain demographic, the company can target its marketing efforts towards that demographic. This can help the company to reach a more specific audience, which can lead to increased sales and customer loyalty. Additionally, unique product features can help a company to differentiate itself from its competitors, which can also be a powerful marketing tool. For example, Apple's FDA-approved ECG scanner feature in its products led the company to target an older demographic, resulting in Apple becoming the third-most trusted brand among older Americans.
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In Apple's case, the company changed its targeting strategy because of a new feature: an FDA-approved ECG scanner. Apple did its market research and found an open sea of opportunities to target an older demographic that controls nearly 70% of disposable income in the US. Two years later, Apple became the third-most trusted brand among older Americans.
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