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Small businesses can utilize the illusory truth effect for their growth by consistently repeating their key messages in their marketing and communication strategies. This could be about the quality of their products, their unique selling proposition, or the values they stand for. The more their target audience hears these messages, the more likely they are to believe them, leading to increased brand trust and customer loyalty. However, businesses should ensure that their messages are truthful and ethical to maintain their credibility.
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Nick Kolenda is an entertainer who “reads minds” for a living. His apparent ability to read minds is a process of persuasion. Using proven methods of...
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Psychology studies conducted in the 1970s revealed what has come to be known as the "illusory truth effect." This effect refers to the tendency to believe the information to be correct after repeated exposure. The more someone hears a message, the more believable it is. Psychologists point to the fact that familiarity breeds liking. This familiarity makes a message appear to be truer than if it were being presented for the first time.
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