Question
Strategic group analysis map helps identify direct competitors and understand their strategies. SWOT analysis helps identify strengths, weaknesses, opportunities, and threats, which can be used to build a competitive advantage. Competitive pricing analysis helps understand the pricing strategies of competitors and set competitive prices. Blue Ocean Strategy encourages companies to create new market space or "Blue Ocean" rather than competing in an existing industry. Porter's Five Forces helps understand the competitive forces in the market and develop strategies to reduce the impact of these forces. Together, these tools can help build a stronger defense against competition.
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List the products' attributes and factors of competition - but only include those factors that create value for the customer. Rate each product or service on a scale of 0-5, 5 being the best, 1 being the worst and 0 being non-existent. This could be based on your own perception and knowledge of your market, or through third party consumer survey data.
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