Question
The adaptive strategy can be beneficial in a rapidly changing business environment because it allows businesses to respond quickly and effectively to changes. This strategy is based on the principle of continuous learning and adaptation, which involves experimenting and identifying new options more quickly and economically than others. It provides a shield against continuous disruption by fostering a readiness and an ability to repeatedly change oneself. In an unpredictable and volatile business environment, the ability to adapt and evolve becomes a key competitive advantage.
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Classical – classical approach to strategy assumes that the world is predictable, that the basis of competition is stable and that advantage, once obtained, is sustainable. Given that the business leaders have no control over their environment, they seek to position themselves optimally within it based on superior size, differentiation or capabilities. Adaptive – adaptive strategy is used when the business environment is neither predictable nor malleable. "When prediction is hard and advantage is short-lived, the only shield against continuous disruption is a readiness and an ability to repeatedly change oneself. In an adaptive environment, winning comes from adapting to change by continuously experimenting and identifying new options more quickly and economically than others," the experts say. Visionary – a visionary approach assumes that an environment can be created or re-created by the business itself. Although the environment may appear uncertain to others, visionary leaders win b...
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