The BCG Growth-Share Matrix can assist in deciding which growth areas to prioritize by categorizing a company's product lines into four quadrants based on their market growth rate and relative market share. Each quadrant represents a different growth category, which can guide decision-making. For instance, products in the 'Star' quadrant have high market share and high growth rate, indicating they should be prioritized for investment. Conversely, products in the 'Dog' quadrant have low market share and low growth rate, suggesting they may need to be divested.
This question was asked on the following presentation:
Has your business growth reached a plateau? Use our Growth Strategy Toolbox to test, execute, and share new growth strategies across the team. Compani...
Go to dashboard to download stunning resources
DownloadText this question was asked on:
Developed by Boston Consulting Group, the BCG Growth-Share Matrix is a visualization tool that plots a company's multiple product lines along with their relative market share and against their market growth rate. This matrix visualization plots the product lines into four quadrants according to their relevant market growth rate and relative market share. Each icon on the matrix correlates to a "growth category" to determine how each product should be considered.