The BCG Growth-Share Matrix can assist in deciding which growth areas to prioritize by categorizing a company's product lines into four quadrants based on their market growth rate and relative market share. Each quadrant represents a different growth category, which can guide decision-making. For instance, products in the 'Star' quadrant have high market share and high growth rate, indicating they should be prioritized for investment. Conversely, products in the 'Dog' quadrant have low market share and low growth rate, suggesting they may need to be divested.
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