The concept of "job to be done" can help in anticipating market disruptions by focusing on the underlying human needs that remain stable, even as technologies and market conditions shift rapidly. By understanding the "job" that customers need to get done, businesses can innovate and evolve their products or services to meet these needs in new and better ways. This can help them foresee new growth opportunities and take advantage of the next inflection point, thereby anticipating and potentially leading market disruptions.
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While technologies and market conditions shift rapidly, human needs are remarkably stable. The human need for communication has been stable while the modes have evolved from letters to landlines and now instant messaging. Therefore it is essential to think in terms of "job to be done" to understand the customer needs.