The concept of 'never split the difference' can be applied in business negotiations by not settling for a compromise that might lead to suboptimal outcomes. Instead, one should focus on understanding the needs and wants of the other party through active listening and empathy. This approach can help in creating trust and safety for a real conversation, which can lead to a more favorable outcome for both parties.
Do you dread negotiations for fear of the conflict involved? The fact is that every aspect of our li...
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