The concept of 'rapport by design' can be implemented in a startup environment by consciously creating a positive and open atmosphere. This can be achieved by encouraging open communication, promoting team-building activities, and fostering a culture of mutual respect and understanding. It's also important to make a good first impression and establish instant rapport with new team members or clients. This can be done by showing genuine interest in them, actively listening to their ideas and concerns, and finding common ground. Remember, rapport building is a skill that can be developed with practice.

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How to Make People Like You in 90 Seconds or Less

Use face-to-face communications skills to quickly bond people together. Learn explains how to make a good first impression, start a conversation with...

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The author explains that "rapport by design" can be created by anyone, with practice. As an example, he tells the story of a young man who attended a dinner along with many other single people. He was bored, and was sitting alone when he overheard a beautiful woman telling someone that she was an avid online gamer.

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A retail company can apply the face-to-face communication techniques discussed in the book in several ways. Firstly, employees can be trained to make a good first impression on customers, which is crucial in retail. This can be achieved by maintaining eye contact, offering a warm smile, and using open body language. Secondly, employees can be encouraged to start conversations with customers to understand their needs better. This can be done by asking open-ended questions and showing genuine interest in the customers' responses. Lastly, establishing instant rapport with customers can lead to better business connections. This can be done by finding common ground with customers, empathizing with their needs, and providing personalized service.

A small business can use the communication skills outlined in the book to establish instant rapport with potential clients by practicing "rapport by design." This involves making a good first impression, starting a conversation with almost anyone, and building better business and personal connections. For instance, a business owner can use these skills to quickly bond with potential clients during face-to-face meetings or networking events. They can also use these skills to engage with clients online, similar to the example of the young man who bonded with a woman over their shared interest in online gaming.

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