How can the concept of the Competitive Intelligence table be applied to predict future trends in the business market?

There are several alternative strategies to the Competitive Intelligence table for evaluating a company's performance against key metrics. These include SWOT Analysis, PESTEL Analysis, and Porter's Five Forces Analysis. SWOT Analysis helps in identifying the strengths, weaknesses, opportunities, and threats of a company. PESTEL Analysis provides a broad view of the company's external environment including political, economic, social, technological, environmental, and legal factors. Porter's Five Forces Analysis helps in understanding the competitive forces within the industry including competition, potential of new entrants, power of suppliers, power of customers, and threat of substitute products. These strategies can provide a comprehensive view of the company's performance and competitive position.

Global companies like Apple and Google can use tools like the Competitive Intelligence table to leverage their unique strengths by comparing their performance on key metrics with their competitors. This tool allows them to identify their biggest differentiators, such as product quality, and use them to position their value. They can adjust the scores and metrics based on what matters most to their business's success. The heatmap visualization of the table makes it easy to identify the areas they should leverage.