Question
The concepts of 'Blue Ocean Shift' can be implemented in real-world business scenarios by focusing on creating new market spaces (blue oceans) rather than competing in existing markets (red oceans). This involves innovation and change, which can be challenging due to human barriers in large organizations. However, by focusing on value innovation - the simultaneous pursuit of differentiation and low cost - and by understanding the needs of non-customers as well as customers, businesses can create new demand and make the competition irrelevant.
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— released in early-October 2017 — is the continuation of the award-winning Blue Ocean Strategy, a bestselling strategy book based on a study of 150 strategic moves spanning more than a hundred years and thirty industries. In this series, a "red ocean" is defined as a saturated market in which companies must compete to survive, and "blue ocean" as a market in which there is little or no competition. focuses on how can corporations, bureaucratic organizations, non-profits, among other organizations – shift their mindset and products towards a blue ocean. Specifically, this book addresses the human barriers associated with innovation and change that can exist in large organizations.
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