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The lessons from "Be Obsessed or Be Average" can be applied in today's business environment by encouraging individuals and businesses to channel their obsessions towards their goals and objectives. This means being fully committed and focused on every aspect of the business, from the smallest tasks to the overall strategic direction. It's about not settling for mediocrity or average results, but constantly striving for excellence and improvement. This obsession can drive innovation, efficiency, and success in a highly competitive business environment.
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Everyone likes the idea of success, but just the idea of success cannot fuel obsession. Obsession is about the process, not just the endgame. Only by being obsessed with every aspect of life, and every aspect of business, can one achieve true greatness. Desiring success is not enough; being obsessed with every single step, up to and including success, is what's needed.
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This book is about using obsessions to be successful. Obsessions can be valuable when they are controlled and focused. A positive obsession can lead t...
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