How can the lessons from Originals about overcoming barriers be applied in today's business environment?

Small businesses can use the concept of forming coalitions to grow by partnering with other businesses or individuals to achieve common goals. This can help in sharing resources, expanding market reach, and gaining new insights. However, forming coalitions can be challenging as they are inherently unstable and depend on relationships among individual members. Therefore, it's crucial to build strong, trustworthy relationships and ensure all parties involved share the same vision and objectives.

Yes, there are several examples of companies that have successfully formed alliances to challenge the status quo. One notable example is the alliance between Microsoft and IBM in the 1980s. This alliance challenged the then-dominant Apple's status quo in the personal computer market. Another example is the alliance of Renault-Nissan-Mitsubishi, which has been challenging the status quo in the automobile industry by focusing on electric and autonomous vehicles. These alliances have been successful in bringing about significant changes in their respective industries.