The lessons from Originals can be applied in today's business environment in several ways. Firstly, innovators can form alliances to advance their goals, similar to how Originals form coalitions to challenge the status quo. Secondly, they can work on overcoming barriers that prevent these alliances from succeeding, such as instability and dependency on individual relationships. Lastly, they can learn to persuade others and mitigate risks, which are crucial skills in any business environment.

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Originals

Learn how innovators and original thinkers across time developed their novel ideas, mitigated risks, persuaded others, and changed the way we all see...

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Originals form alliances to advance their goals, and work to overcome the barriers that prevent coalitions from succeeding. Most efforts to change the status quo involve a minority challenging a majority. Coalitions are a powerful part of this effort; but they are also inherently unstable and depend on relationships among individual members.

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Small businesses can use the concept of forming coalitions to grow by partnering with other businesses or individuals to achieve common goals. This can help in sharing resources, expanding market reach, and gaining new insights. However, forming coalitions can be challenging as they are inherently unstable and depend on relationships among individual members. Therefore, it's crucial to build strong, trustworthy relationships and ensure all parties involved share the same vision and objectives.

Yes, there are several examples of companies that have successfully formed alliances to challenge the status quo. One notable example is the alliance between Microsoft and IBM in the 1980s. This alliance challenged the then-dominant Apple's status quo in the personal computer market. Another example is the alliance of Renault-Nissan-Mitsubishi, which has been challenging the status quo in the automobile industry by focusing on electric and autonomous vehicles. These alliances have been successful in bringing about significant changes in their respective industries.

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