Question
The Market Attractiveness Framework can help in understanding the competition by providing insights into various aspects of the market such as market size, growth rate, institutional contexts, and cultural and economic distance. By analyzing these factors, one can gain a better understanding of the competitive landscape and identify potential opportunities and threats. This can help in formulating effective strategies to gain a competitive edge.
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Communicate the results of a portfolio analysis you conducted with the Market Attractiveness Framework. The results can be divided into: Market Size, Growth Rate, Institutional Contexts, Competition, Cultural and Economic Distance. If the strategy around your venture's compelling story (based on a strong argument for the future) needs to be redefined, employ the AcdB model. Examine current position, define vision and map out an effective direction. With the The Strategic Triangle (3C's) framework slide, you can demonstrate the competitive position in relation to customers, products and channels, define your strategy and explain the measures that can be taken to drive improvements.
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