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The matrix and quantitative context can aid in communicating the timeframe of a strategy by providing a visual representation of the strategic plan. It can show the current position of the product lines in terms of market growth, total market share, and relative market share. This can help in understanding the progress over time and predicting future trends. The timeframe can be inferred from the changes in these parameters over a period.
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Has your business growth reached a plateau? Use our Growth Strategy Toolbox to test, execute, and share new growth strategies across the team. Compani...
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The table on the left provides more quantitative context to back up the matrix and assess the four product lines along with market growth, total market share and relative market share. While total market share compares the product against top competitors, relative market share compares the product to the industry leader. (Slide 8)
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