How can the matrix and quantitative context aid in communicating the timeframe of a strategy?

The matrix and quantitative context can aid in communicating the timeframe of a strategy by providing a visual representation of the strategic plan. It can show the current position of the product lines in terms of market growth, total market share, and relative market share. This can help in understanding the progress over time and predicting future trends. The timeframe can be inferred from the changes in these parameters over a period.

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Growth Strategy Toolbox

Has your business growth reached a plateau? Use our Growth Strategy Toolbox to test, execute, and share new growth strategies across the team. Compani...

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The table on the left provides more quantitative context to back up the matrix and assess the four product lines along with market growth, total market share and relative market share. While total market share compares the product against top competitors, relative market share compares the product to the industry leader. (Slide 8)

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Not comparing a product to the industry leader can lead to a lack of understanding of the market dynamics and the competitive landscape. It can result in missed opportunities for improvement and innovation, and can also lead to a failure in identifying threats and challenges. This can ultimately impact the product's market position and profitability.

The assessment of market growth and market share can provide valuable insights into an organization's current capabilities. Market growth can indicate the potential for expansion and profitability, while market share can reflect the organization's competitive position within the industry. By comparing the product against top competitors (total market share) and the industry leader (relative market share), an organization can gauge its strengths and weaknesses, and strategize accordingly.

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