How can the Net Promoter Score (NPS) be used as a Key Performance Indicator (KPI) in a customer-centric product?

The Net Promoter Score (NPS) can be used as a Key Performance Indicator (KPI) in a customer-centric product by measuring customer loyalty and satisfaction. It helps in identifying the percentage of customers who are promoters (loyal enthusiasts who will keep buying and refer others), passives (satisfied but unenthusiastic customers who are vulnerable to competitive offerings), and detractors (unhappy customers who can damage your brand through negative word-of-mouth). By subtracting the percentage of detractors from the percentage of promoters, you get your NPS. A high NPS indicates a healthy customer-centric product, while a low NPS can be a signal to reassess product strategies and customer service practices.

Question was asked on:

Enter all of the survey responses into a spreadsheet (Excel or Google Sheets) Break down the responses by customer category: Detractors, Passives and Promoters Add up the total responses from each category To get the percentage, take the category total and divide it by the total number of survey responses Subtract the percentage total of Detractors from the percentage total of Promoters and get your Net Promoter Score

Asked on the following presentation:

resource preview

Net Promoter Score (Part 1)

The Net Promoter Score (NPS) is the defacto KPI for any product that is customer-centric. Your NPS can make your Kano Diagram more accurate. Save hour...

file_save

Download free weekly presentations

Enter your email address to download and customize presentations for free

Not for commercial use

OR
file_save

Download 'Net Promoter Score (Part 1)' presentation — 16 slides

Net Promoter Score (Part 1)

+39 more presentations per quarter

that's $3 per presentation

$132

/ Quarterly

Commercial use allowed. View other plans

Preview (16 slides)

View all chevron_right