How can the Now-Next-Later framework be applied to the product development strategies of global companies like Apple or Google?

A real-world example of a product that successfully used the Now-Next-Later framework in its roadmap is Marvel's movie release strategy. Marvel typically broadcasts release dates two to three years out, but once films get further out, the exact titles that go with those dates remain to be slotted. This allows for more flexibility to easily reorganize strategic points without having to rewrite a whole roadmap from scratch.

Some alternative methods to the Now-Next-Later framework for creating flexible product roadmaps include the Goal-Oriented roadmap, Theme-Based roadmap, and Feature-Based roadmap. The Goal-Oriented roadmap focuses on the strategic goals of the product rather than specific features or timelines. The Theme-Based roadmap groups planned activities around specific themes, allowing for flexibility in execution. The Feature-Based roadmap, while less flexible, provides a detailed view of the specific features planned for development.