Question
The Now-Next-Later framework can be applied to the product development strategies of global companies like Apple or Google by focusing on periods of time rather than specific dates. This allows for more flexibility and the ability to easily reorganize strategic points without having to rewrite a whole roadmap from scratch. For instance, in the 'Now' phase, these companies could focus on immediate product updates or fixes. In the 'Next' phase, they could plan for new features or products that are in the pipeline. In the 'Later' phase, they could envision future innovations or market expansions. This approach provides a clear, flexible roadmap that can adapt to changes in the market or technology.
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Sometimes, roadmaps can devolve into cluttered release calendars with way too many dates. The Now-Next-Later framework is a great way to get around that. Instead of specific dates, Now-Next-Later focuses on periods of time, which allows for more flexibility to easily reorganize strategic points without having to rewrite a whole roadmap from scratch. For example, Marvel will typically broadcast release dates two to three years out, but once films get further out, the exact titles that go with those dates remain to be slotted. This is by design.
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