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The pricing landscape can help determine the price sensitivity of current customers by analyzing the historical data of units sold at different price points. By observing how sales volume changes with price fluctuations, businesses can gauge how sensitive their customers are to price changes. Additionally, factors like marketing spend and customer lifetime value (LTV) can provide further insights into customer behavior and price sensitivity.
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Next up is a pricing landscape to find the price sensitivity of your current customers. In the pricing data table of the Price sensitivity tab, enter how many units sold at each historical price point during each time period. Add any marketing spend and customer lifetime value, or LTV, of that cohort.
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Need to evaluate the best pricing strategy for a product? This Pricing Strategy spreadsheet includes the top pricing tools to evaluate cost, feature, ...
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