The principles in Zag can be applied to a small business by focusing on what makes the business unique and different from competitors. This could be a unique product, service, or approach. The business should also keep an eye on trends in the market and adapt accordingly. Communication is key, and the business should strive to convey its unique selling proposition clearly and effectively to its target audience.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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