The principles in Zag can be applied to a small business by focusing on what makes the business unique and different from competitors. This could be a unique product, service, or approach. The business should also keep an eye on trends in the market and adapt accordingly. Communication is key, and the business should strive to convey its unique selling proposition clearly and effectively to its target audience.
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Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. Marty Neumeier has created what should be considere...
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delivers an interesting and unique approach of the authors' view on branding and marketing. Marty Neumeier has created what should be considered required reading by anyone in business that is serious about wanting to succeed. The book offers a brand marketing model that includes four unique elements: Focus, Difference, Trend and Communications. As a "whiteboard book," the information is presented in easy to understand ideas. The author realizes the importance of using pictures and illustrations to drive home the points he is trying to convey in each of the short chapters.