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The process of ideation can be improved by encouraging both divergent and convergent thinking. Divergent thinking allows for the generation of many ideas, while convergent thinking helps in refining and choosing the best idea. It's also beneficial to create an environment that fosters creativity and open-mindedness, and to use tools and techniques that facilitate idea generation and selection.
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As two-time Nobel Prize winner and science pioneer Linus Pauling said, "The best way to have a good idea is to have a lot of ideas." Why is that so? Since when is quantity more important than quality? Broadly speaking, the act of ideation and solution seeking can be divided into two phases: divergent thinking and convergent thinking.
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How can you accelerate the cerebral engines that power those “Aha!” moments? And what sets a good idea apart from just any average idea? Whether it’s...
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