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The Purple Cow approach can be integrated into a business's existing marketing plan by focusing on being remarkable. This means creating products, services, or marketing strategies that stand out in the crowded marketplace. It's about moving away from the traditional and typical (the Brown Cow) and towards the exciting and remarkable (the Purple Cow). This could involve innovative product design, unique pricing strategies, creative promotion, strategic placement, and exceptional people. The key is to be different and memorable in a way that attracts and retains customers.
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The traditional 5 Ps of marketing, product, pricing, promotion, placement, and people, just aren't working anymore. The new "P," Purple Cow, teaches readers that being remarkable is what gets them noticed. Traditional marketing is the Brown Cow, boring and typical. This new approach to marketing is the Purple Cow, exciting and remarkable. Standing out in an overcrowded marketplace is something that all businesses struggle with, and once they learn how to be remarkable, they will never go back to being a Brown Cow.
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So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Seth Godin puts it, “...picture driving down a countr...
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