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The Purple Cow approach can be integrated with traditional marketing strategies by making your product or service remarkable. This means going beyond the traditional 5 Ps of marketing (product, pricing, promotion, placement, and people) and creating something that stands out in an overcrowded marketplace. This could involve innovative product design, unique pricing strategies, creative promotion tactics, strategic placement, and exceptional people. The key is to be different and remarkable in a way that attracts attention and interest.
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The traditional 5 Ps of marketing, product, pricing, promotion, placement, and people, just aren't working anymore. The new "P," Purple Cow, teaches readers that being remarkable is what gets them noticed. Traditional marketing is the Brown Cow, boring and typical. This new approach to marketing is the Purple Cow, exciting and remarkable. Standing out in an overcrowded marketplace is something that all businesses struggle with, and once they learn how to be remarkable, they will never go back to being a Brown Cow.
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So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Seth Godin puts it, “...picture driving down a countr...
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