The strategies used by American Airlines can be applied to other businesses in several ways. Firstly, businesses can adopt the practice of comparing their current financial results with a pre-crisis period, which can provide a clear picture of how the business has been impacted and how it's recovering. Secondly, businesses can also focus on their liquidity balance, ensuring they have enough cash reserves to weather any future crises. Lastly, businesses can highlight their achievements, such as the number of customers served, to boost their reputation and customer trust.

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Quarterly Report

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For American Airlines' Financial results, they chose to share 1) fourth-quarter revenue against the same period in 2019 (their last pre-pandemic point of comparison) 2) fourth-quarter net loss, and 3) the total available liquidity, which ended up being the highest year-end liquidity balance in company's history. They also highlighted the 4) the number of passengers safely transported - which was the most of any other US carrier.

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The total available liquidity of American Airlines indicates the company's financial health in terms of its ability to meet short-term obligations. A high liquidity balance suggests that the company has sufficient funds to cover its immediate liabilities, which is a positive sign of financial stability. In this case, American Airlines reported the highest year-end liquidity balance in its history, which could be interpreted as a strong financial position, despite the challenges posed by the pandemic.

American Airlines' quarterly report reflects the impact of the pandemic on the airline industry in several ways. Firstly, it compares the fourth-quarter revenue with the same period in 2019, which was their last pre-pandemic point of comparison. This comparison can show the financial impact of the pandemic on the company. Secondly, it reports the fourth-quarter net loss, which can also indicate the financial strain caused by the pandemic. Thirdly, it mentions the total available liquidity, which ended up being the highest year-end liquidity balance in the company's history, suggesting that the company has been managing its finances to withstand the crisis. Lastly, it highlights the number of passengers safely transported, which was the most of any other US carrier, indicating the operational challenges and achievements during the pandemic.

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