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The strategies used by American Airlines can be applied to other businesses in several ways. Firstly, businesses can adopt the practice of comparing their current financial results with a pre-crisis period, which can provide a clear picture of how the business has been impacted and how it's recovering. Secondly, businesses can also focus on their liquidity balance, ensuring they have enough cash reserves to weather any future crises. Lastly, businesses can highlight their achievements, such as the number of customers served, to boost their reputation and customer trust.
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For American Airlines' Financial results, they chose to share 1) fourth-quarter revenue against the same period in 2019 (their last pre-pandemic point of comparison) 2) fourth-quarter net loss, and 3) the total available liquidity, which ended up being the highest year-end liquidity balance in company's history. They also highlighted the 4) the number of passengers safely transported - which was the most of any other US carrier.
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