Question
The theories in 'Crossing the Chasm' can be applied in real-world scenarios to increase market share by following these steps:
1. Define a Claim: Establish a clear market leadership position in a specific segment. This should be based on the target segment and value proposition.
2. Provide Evidence: Make the claim uncontestable. The most compelling evidence for pragmatists is market share. In its absence, they look for the quality and number of partners and their commitment to your product.
3. Effective Communication: Identify and address the right audience with the right message.
4. Feedback and Adjustment: Be ready to adjust your strategies when competitors challenge your initial effort.
This question was asked on:
The Claim: A two-line statement of undisputable market leadership in a particular segment. The position must be defined based on the target segment and value proposition. The Evidence: To make the claim uncontestable. The most compelling evidence for pragmatists is market share. In its absence, they look for the quality and number of partners and their commitment to your product. Communications: Identify and address the right audience with the right message. Feedback and Adjustment: When competitors poke holes in the initial effort.
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