These strategies can be used to enter a new demographic by first understanding the values of the target demographic through the Buyer Values and Buyer Value Migration slides. The Comparative Market Study and Scenario Analysis slides can be used to analyze the potential market and predict various scenarios. The Revenue vs. Market Size slide can help in understanding the potential revenue in comparison to the market size. The Competitive Matrix can provide insights into the competition in the new demographic. The Strategy Implementation, Product Portfolio Strategy, and Investment Projection slides can guide the planning and execution of the entry into the new demographic. The MARCI Chart and Market Selection Criteria slides can help in selecting the most suitable market within the new demographic.
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