You can effectively identify your counterpart's needs in a negotiation by making them feel safe enough to talk about what they really want. Your focus should be on the other person and what they have to say, not your position or argument. Start by listening as it's the only way to create enough trust and safety for a real conversation.
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Do you dread negotiations for fear of the conflict involved? The fact is that every aspect of our lives involves some form of negotiation. Expert FBI...
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Your first goal is to identify what your counterpart actually needs and to get them to feel safe enough to talk about what they really want. Make the other person and what they have to say your sole focus—not your position or argument, but theirs. Start by listening; it's the only way to create enough trust and safety for a real conversation.