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A traditional taxi company could apply innovative approaches used by Uber by adopting technology to improve their services. This could include developing a mobile app for easy booking and payment, using data analytics to optimize routes and pricing, and leveraging social media for marketing and customer engagement. They could also consider implementing a rating system to ensure quality service. Furthermore, they could learn from Uber's aggressive growth strategies and lobbying efforts, as seen in their fight against New York's proposed cap on the number of cars.
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Learn how Uber's growth was fuelled by obsessive product focus, broken rules, growth at all costs and minimal bureaucracy from the book that inspired...
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When New York mayor Bill de Blasio threatened to cap the number of cars on the road, Uber mobilized its users and nudged them to email the mayor and city council from inside the app. Thousands of emails forced the city to abandon its plans. Inspired by this success, Uber built automated tools to spam lawmakers and rally users in every city. By 2015, more than half a million drivers and riders had signed petitions in support of the company across a dozen states in the US.
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