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The acquisition of Sonos could contribute to the success of a Spotify and Netflix merger in several ways. Firstly, it would allow the merged entity to control both video and music, creating a comprehensive entertainment platform. Secondly, Sonos' high-quality speakers could provide an enhanced user experience, potentially attracting more customers. Lastly, by establishing devices in America's wealthiest homes, they could tap into a lucrative market segment.
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With recurring revenue and a "Benjamin Button" product, Spotify has all the ingredients of a trillion-dollar firm. However, it has a valuation of just $47 billion. Apple Music has most of the music available on Spotify, along with the advantage of vertical integration. If Spotify and Netflix merge and acquire Sonos for vertical integration, they could control video and music and establish devices in America's wealthiest homes.
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