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Wein's approach of creating a unique dining experience can be applied to other sectors by focusing on enhancing the customer experience and creating a 'buzz'. In retail, this could mean offering exclusive products or personalized shopping experiences. In manufacturing, it could involve creating a unique production process that results in superior quality products. The key is to differentiate from competitors and create a memorable experience that customers would want to share with others.
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The end result was astonishing. As soon as the first few dozen customers enjoyed their hundred dollar cheese steak, not only did they leave the restaurant with a full stomach and a smile on their face, they could not wait to tell their family and friends about the experience. That began the "buzz that changed the world" and put his hundred dollar cheese steak on the map. Wein had successfully taken a simple sandwich, added a few upgrades and made the dining experience a unique and different one. He did not just create another cheese steak. Instead, he created a conversation piece!
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Why do some products and services become popular with consumers, while others seem to fade along the sidelines? Three important factors play a role in...
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