Amazon's digital transformation has significantly impacted the retail industry. By starting as a virtual store with a larger inventory and lower fixed prices, Amazon set a new standard for online shopping. This forced other retailers to adapt and shift towards e-commerce to stay competitive. Furthermore, Amazon's expansion into various product categories has broadened the scope of online retail, making it a one-stop-shop for consumers and increasing the pressure on traditional retailers.
Be on the forefront of technological shifts with our Digital Transformation presentation. This deck...
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