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Synopsis

Businesses need to evolve to keep up with the rapidly changing digital landscape. Our Digital Transformation presentation allows you to be at the forefront of technological shifts and provides common frameworks that can help you embrace new opportunities to improve operations and drive growth. To make the shift even easier for you, we included advice from McKinsey & Co on unlocking success in digital transformation.

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16 questions and answers
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The content does not provide specific case studies of businesses that have successfully undergone digital transformation. However, many companies across various industries have successfully embraced digital transformation. For instance, Netflix transitioned from a DVD rental service to a streaming giant, leveraging digital technology. Similarly, Domino's Pizza has significantly improved its business by integrating digital technology into its ordering and delivery processes. For more specific case studies, you might want to refer to resources from reputable business and technology consulting firms.

Digital transformation aligns with overall business strategy by allowing businesses to evolve and keep up with the rapidly changing digital landscape. It provides common frameworks that can help businesses embrace new opportunities to improve operations and drive growth. Advice from experts like McKinsey & Co can further aid in unlocking success in digital transformation.

There are several ways to overcome resistance to digital transformation within a company. Firstly, it's important to communicate the benefits of digital transformation clearly to all stakeholders. This includes explaining how it can improve operations and drive growth. Secondly, providing training and support can help employees adapt to new technologies and processes. Thirdly, leadership should lead by example, embracing new technologies and promoting a culture of innovation. Lastly, it's beneficial to start with small, manageable projects to demonstrate the benefits of digital transformation before scaling up.

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Slide highlights

Companies that have successfully transitioned to digital enterprises orchestrate six building blocks: strategy and innovation, the customer decision journey, process automation, organization, tech and data and analytics.

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Use this slide to communicate the importance of reacting to customer behavior. Remember that by meeting and exceeding their expectations, you can significantly boost customer satisfaction, loyalty and advocacy.

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The top emerging technologies in 2020 are Artificial Intelligence, 5G, Internet of Things, serverless computing, biometrics, Augmented Reality, Virtual Reality (VR), blockchain, robotics, natural language processing and quantum computing.

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14 questions and answers
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The content does not provide specific examples of companies that have successfully transitioned to digital enterprises.

A company can measure the success of its digital transformation by evaluating the effectiveness of its strategy and innovation, the customer decision journey, process automation, organization, tech and data, and analytics. It can also measure success by how well it reacts to customer behavior and meets or exceeds customer expectations, which can significantly boost customer satisfaction, loyalty, and advocacy. The adoption and effective use of emerging technologies such as Artificial Intelligence, 5G, Internet of Things, serverless computing, biometrics, Augmented Reality, Virtual Reality (VR), blockchain, robotics, natural language processing, and quantum computing can also be indicators of successful digital transformation.

Some challenges companies may face during digital transformation include: understanding and implementing new technologies, adapting to a changing customer journey, automating processes, restructuring the organization, managing and analyzing data, and developing a digital strategy and innovation. Other challenges could be related to security, privacy, and compliance issues, as well as resistance to change within the organization.

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Application

Over the years, McKinsey & Co studied digital transformation and identified the following strategies as essential for smooth digital transformation:

  • Having the right, digital-savvy leaders – having such a leader is one of the keys to transformation success, the McKinsey team says. Another key is adding transformation-specific roles, such as leaders of individual initiatives and leaders of the program-management or transformation office who will dedicate their full attention and time to the transformation initiatives.
  • Building capabilities for the workforce of the future – McKinsey's recent survey showed that developing talent and skills throughout the organization is one of the most important factors for implementing a digital change. "Two other keys relate to engaging the specific roles of integrators and technology-innovation managers, who bridge potential gaps between the traditional and digital parts of the business," the experts say.
  • Empowering people to work in new ways – encouraging employees to embrace cultural and behavioral changes – calculated risk taking, increased collaboration and customer centricity – is a recommended approach to efficient digital transformation.
  • Giving day-to-day tools a digital upgrade – digitizing tools and processes supports success. McKinsey's survey revealed that adopting digital tools to make information more accessible across the organization, implementing digital self-serve technologies for employees and business partners and modifying standard operating procedures to include new technologies are all necessary parts of digital transition.
  • Communicating frequently via traditional and digital methods – clear communication is critical during a digital transformation. What's even more important, the experts say, is communicating a change story to help the staff to understand the direction, the reasons and the importance of the shifts.
  • Looking ahead – the survey results suggest the steps companies can take to increase their chances of success during a transformation include reimagining workplace, upgrading the organization's "hard wiring" and changing the ways they communicate.
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20 questions and answers
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The key elements of a successful digital transformation strategy include having the right, digital-savvy leaders and adding transformation-specific roles. Developing talent and skills throughout the organization is also crucial. Engaging the specific roles of integrators and technology-innovation managers who bridge potential gaps between the traditional and digital parts of the business is another key element. Lastly, empowering people to work in new ways and encouraging employees to embrace cultural and behavioral changes is important.

An organization can manage the risks associated with a digital transformation by having the right, digital-savvy leaders in place. This includes adding transformation-specific roles, such as leaders of individual initiatives and leaders of the program-management or transformation office. Building capabilities for the workforce of the future is also crucial, which involves developing talent and skills throughout the organization. Engaging the specific roles of integrators and technology-innovation managers can help bridge potential gaps between the traditional and digital parts of the business. Lastly, empowering people to work in new ways, such as encouraging employees to embrace cultural and behavioral changes like calculated risk taking, increased collaboration and customer centricity, can also help manage the risks.

The role of a leader of individual initiatives in a digital transformation is crucial. They are responsible for overseeing specific transformation projects, dedicating their full attention and time to these initiatives. They play a key role in bridging the gap between traditional and digital parts of the business, ensuring the successful implementation of digital changes. They also help in developing talent and skills throughout the organization, which is a critical factor for implementing a digital change.

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Case study

Amazon

Amazon's founder, Jeff Bezos, started a virtual store offering a larger inventory than most brick-and-mortar bookstores at lower fixed prices in 1995. Soon, after witnessing some success, Bezos realized that the concept will be appreciated by consumers looking to buy other products; so Amazon started to offer DVDs, electronics, toys, software and other goods for sale, Advertising Week 360 reports.

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Amazon's success has significantly influenced the growth of e-commerce. By starting as a virtual store with a larger inventory and lower fixed prices, Amazon set a new standard for online shopping. As they expanded their product range beyond books, they demonstrated the potential of e-commerce to offer a wide variety of products, leading to more businesses adopting the e-commerce model.

Several factors contributed to Amazon's ability to offer lower prices than brick-and-mortar stores. Firstly, Amazon operates as an online platform, which reduces the overhead costs associated with physical stores, such as rent and utilities. Secondly, Amazon's large scale allows it to buy products in bulk, resulting in lower purchase costs. Lastly, Amazon's efficient logistics and distribution systems also contribute to cost savings, which can be passed on to customers in the form of lower prices.

Amazon's digital transformation significantly increased its market share. By starting as a virtual store, it was able to offer a larger inventory than most physical stores at lower fixed prices. This strategy was successful and led to Amazon expanding its product range to include DVDs, electronics, toys, software, and other goods. This expansion further increased its market share as it became a one-stop-shop for consumers.

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The next big step in Amazon's digital transition happened when the company opened its site to third-party vendors, which "transformed Amazon from an online retailer to an online platform." This step pushed Amazon to develop new capabilities of acquiring, training and managing sellers on its sites without losing control or damaging customer experience, and thus, consistently keeping up with the ever-changing digital space.

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Later, with the introduction of iTunes, Amazon also didn't lag behind. Per Advertising Week 360, once again, following its customers and shifting from selling CDs and DVDs to offering streaming services, Amazon was able to adapt new capabilities and compete with other giants, such as Apple and Netflix. Finally, in 2011, in partnership with Warner Bros., Amazon launched Amazon Studios and began producing original content. Why? Because video content helps Amazon convert viewers into shoppers and as Bezos himself put it, "When we win a Golden Globe, it helps us sell more shoes."

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