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Amazon's pricing strategy played a significant role in its success. By offering a larger inventory than most brick-and-mortar bookstores at lower fixed prices, Amazon was able to attract a large customer base. This strategy was not only applied to books but also extended to other products like DVDs, electronics, toys, software, and other goods, further expanding its market reach.
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Amazon's founder, Jeff Bezos, started a virtual store offering a larger inventory than most brick-and-mortar bookstores at lower fixed prices in 1995. Soon, after witnessing some success, Bezos realized that the concept will be appreciated by consumers looking to buy other products; so Amazon started to offer DVDs, electronics, toys, software and other goods for sale, Advertising Week 360 reports.
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