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Iger's approach to change and integrity played a significant role in his success as CEO of Disney. He was not afraid to make bold decisions, such as the potential acquisition of Pixar, despite opposition. He recognized the need for change within Disney Animation and took steps to address it. His integrity was evident in his transparent communication with the board about the challenges and potential solutions. This approach allowed him to gain the trust and support necessary to explore innovative solutions and ultimately guide Disney through significant shifts.
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After he formally became CEO, Iger told the board that Disney Animation—the heart of the Disney brand—was in trouble. They had three choices: try to turn it around under its current management, or bring in new talent to turn it around, or buy Pixar. Many board members deeply opposed to the idea of buying Pixar, but Iger won enough backing to explore the idea. When he broached it with the head of Pixar, Jobs said: "You know, that's not the craziest idea in the world."
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Chairman and CEO of the Walt Disney Company, Robert Iger, tells his story and lays out the principles that successfully guided the legendary brand thr...
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