Question
Macy's adapted to changes in their environment by recognizing the increasing sales in appliances, which they initially saw as an "embarrassing success." Despite their desire to remain a premier fashion store, they accepted the impact of appliance sales on their bottom line. This acceptance and adaptation to the changing market trends helped them regain some of their financial stability.
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Macy's tied their success to being a premier fashion store until their numbers began to fall. Appliance sales were increasing, and there was a positive impact on the bottom line that couldn't be ignored. The company's leadership saw these increased sales as an "embarrassing success." Macy's didn't want to be an appliance store, but when they finally accepted the impact of appliance sales, they began to regain some of their financial stability.
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