Download and customize hundreds of business templates for free
PayPal and Hotmail used innovative growth hacking strategies to expand their user base. PayPal created a tool called AutoLink that automatically embedded the PayPal logo and sign-up link into all active listings of eBay sellers who preferred their payment system. This increased visibility and encouraged more users to sign up. Hotmail, on the other hand, introduced a unique strategy at a time when free email was practically nonexistent. They included a hyperlinked line that read 'p.s. Get your free email at Hotmail' at the end of every email sent through their platform. This acted as a form of viral marketing, spreading the word about Hotmail and encouraging more sign-ups.
Question was asked on:
PayPal grew from being eBay sellers' preferred mode of payment. Once PayPal knew that sellers liked their product, they created AutoLink, a tool that would automatically embed the PayPal logo and sign-up link into all of those sellers' active listings. Hotmail was a pioneer in growth hacking. Introduced at a time when free email was practically nonexistent, Hotmail included a hyperlinked line that reads "p.s. Get your free email at Hotmail" at the end of every email. Growth hacking experts found that phrasing customer survey question using the word "disappointment" is much more helpful than asking customers about their level of satisfaction. When over 40% of customers surveyed would be "very disappointed" if they could no longer use the product, the product has very strong potential to benefit from growth hacking. In just 14 months and with absolutely no traditional marketing spend, Dropbox grew its users from 100,000 to 4 million. This was done by offering 250 megabytes of f...
Asked on the following book summary:
How can you reach new customers, keep them active, and grow your revenue with a dash of programming smarts and a shoestring budget? Read this book sum...
Download and customize hundreds of business templates for free
How to make products that customers actually want? This Customer Needs Analysis presentation allows business leaders and marketers to generate revenue growth by catering to the perfect customer. Use them to drive sales and keep customers coming back.
Identify areas for improvement, boost efficiency and increase profit margins with our Value Chain Analysis Presentation. Use this deck to create a robust value chain and leave your competitors far behind.
Measure your understanding of its customer base needs and determine their readiness to serve as advocates for your brand with our Net Promoter Score presentation. Use this calculation as a key practice for overall customer gratification and an important customer loyalty metric.
What if you could communicate your overall strategy on a single page? Well, you can with our Strategy Maps deck. Create strategy maps that keep everyone in agreement about the business direction and enable the teams to see where they fit in and how their jobs affect the company’s general strategic objectives.