Robert Iger balanced the need for change with maintaining the integrity of the Walt Disney Company's brand by adhering to a simple mantra he learned from Roone Arledge at ABC Sports: Do what you need to do to make it better. This mantra guided Iger in his relentless pursuit of perfection, allowing him to make necessary changes while still preserving the core values and brand integrity of the company.
Chairman and CEO of the Walt Disney Company, Robert Iger, tells his story and lays out the principle...
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