Question
Robert Iger's decision to not acquire Twitter is a reflection of his principles of pragmatic risk-taking in several ways. Firstly, he recognized the potential benefits of acquiring Twitter as a platform to deliver content directly to consumers. However, he also identified the risks associated with managing hate speech, fake accounts, and political messaging on the platform. He understood that tackling such issues could potentially harm the Disney brand. Therefore, despite the initial approval of the deal by both boards, he decided to listen to his instincts and called off the deal. This decision demonstrates his ability to weigh the potential benefits against the risks and make a pragmatic decision that prioritizes the long-term health and reputation of the company over short-term gains.
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Sometimes, courage can also mean turning away from an idea. In summer 2016, Disney expressed an interest in acquiring Twitter, and by October, both boards had approved a deal. The platform could work as a way to deliver content directly to consumers. Still, Iger was concerned about the management of hate speech, which included making difficult decisions about freedom of speech, fake accounts, and political messaging. Tackling such issues could be corrosive to the Disney brand. As a result, Iger decided to listen to his instincts and called off the deal.
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