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Robert Iger's early career at ABC Sports significantly shaped his approach to leadership. He was influenced by Roone Arledge's mantra, 'Do what you need to do to make it better.' This mantra instilled in him the relentless pursuit of perfection, which he identifies as a key quality of leadership.
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Robert Iger joined ABC as a studio television supervisor in 1974 and soon transferred to ABC Sports, then led by Roone Arledge. Arledge had a simple mantra, but one that had a profound impact on Iger: Do what you need to do to make it better. This mantra became the basis of what Iger identifies as one of the key qualities of leadership—the relentless pursuit of perfection.
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Chairman and CEO of the Walt Disney Company, Robert Iger, tells his story and lays out the principles that successfully guided the legendary brand thr...
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