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Robert Iger's leadership had a significant impact on the culture of the Walt Disney Company. He brought with him a mantra from his time at ABC Sports: 'Do what you need to do to make it better.' This became a key quality of his leadership at Disney, fostering a culture of relentless pursuit of perfection. This not only improved the quality of Disney's output, but also motivated employees to constantly strive for excellence.
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Robert Iger joined ABC as a studio television supervisor in 1974 and soon transferred to ABC Sports, then led by Roone Arledge. Arledge had a simple mantra, but one that had a profound impact on Iger: Do what you need to do to make it better. This mantra became the basis of what Iger identifies as one of the key qualities of leadership—the relentless pursuit of perfection.
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Chairman and CEO of the Walt Disney Company, Robert Iger, tells his story and lays out the principles that successfully guided the legendary brand thr...
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