Question
SolarCity managed to expand to more than a dozen states by developing a plan to drive down solar costs by controlling the experience from sale to installation. They hired a majority of construction workers and installed about 70 solar systems per month around Northern California. This strategy led to business growth and expansion.
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Musk's cousins, Lyndon and Peter Rive started up SolarCity with a $10 million investment from Musk, who became its chairman and largest shareholder. They developed a plan to drive down solar costs by controlling the experience from sale to installation (while third-party manufacturers provided the panels). They hired 150 employees, the majority of the construction workers, and by the next year, the company had installed about 70 solar systems per month around Northern California. The business began to grow, and the company eventually expanded to more than a dozen states. Musk was not involved much beyond the board level so he could take time to grow Tesla and SpaceX.
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