Steve Jobs and his team simplified the complexities of other smartphones by relentlessly working to make what other phones made complicated, simple. They pioneered multi-touch and replaced physical keyboards with a fluid software interface. This was done through the introduction of the iPhone, which was a single device that combined a widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet communications device.

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Steve Jobs: The Exclusive Biography

What principles made Steve Jobs one of the greatest inventors and product visionaries of the 21st century? Biographer Walter Isaacson raises the curt...

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Jobs' next target industry was smartphones. Jobs and the team relentlessly worked to simplify what other phones made complicated. Apple pioneered multi-touch and made a phone that replaced physical keyboards with a fluid software interface. At the launch in 2007, Jobs said that he was introducing three revolutionary products: a widescreen iPod with touch controls, a revolutionary mobile phone and a breakthrough internet communications device. Then he revealed that it was one single device: the iPhone. Within three years, Apple had sold 90 million iPhones and cornered more than half the global cell phone market profits.

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Steve Jobs' vision for the iPhone, as discussed in Walter Isaacson's biography, aligned with his principles of simplicity, innovation, and revolutionizing industries. Jobs aimed to simplify what other phones made complicated, pioneering multi-touch technology and replacing physical keyboards with a fluid software interface. This innovative approach was a hallmark of Jobs' career, as he consistently sought to revolutionize industries and create products that were ahead of their time. The iPhone was no exception, combining three revolutionary products into one and capturing more than half the global cell phone market profits within three years.

Startups can learn several lessons from Steve Jobs' approach to product development. First, focus on simplicity. Jobs and his team worked relentlessly to simplify what other phones made complicated. Second, be innovative. Apple pioneered multi-touch and replaced physical keyboards with a fluid software interface. Third, aim for revolutionary products. Jobs introduced the iPhone as three revolutionary products in one. Lastly, have a clear vision. Jobs had a clear vision of what he wanted to achieve and he pursued it relentlessly.

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