How did Steve Jobs's principles influence the overall branding of Apple?

There are several ways to set the tone for how a customer perceives a product. One way is through the product's packaging. The tactile experience of opening a product's box can greatly influence a customer's perception. Another way is through the product's presentation. If a product is presented in a creative and professional manner, customers are likely to perceive it as such. Additionally, the quality of the product itself can set the tone for how it is perceived. If a product is high-quality and well-made, it will likely be perceived as such by customers.

Steve Jobs's principles greatly impacted the customer experience. He believed that the presentation of a product or a company sends signals to the customer. If a product is presented as slipshod, it will be perceived as such. On the other hand, if the company presents them in a creative professional manner, customers will impute the desired qualities. This principle was at the core of Jobs's approach to products. He understood that even the tactile experience of opening an iPhone box sets the tone for how the customer perceives the product.