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Steve Jobs's principles greatly influenced the overall branding of Apple. He believed that the presentation of a product or a company significantly impacts how it is perceived. If a product is presented professionally and creatively, it will be perceived as such. This principle was at the core of Jobs's approach to products. He understood that even the tactile experience of opening an iPhone box sets the tone for how the customer perceives the product. This attention to detail and focus on the user experience has become a hallmark of Apple's brand.
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People judge a product or a company by the signals it conveys. If a product is presented as slipshod, it will be perceived as slipshod. If the company presents them "in a creative professional manner, we will impute the desired qualities." These principles have been at the core of Jobs's approach to products. As Jobs recounted later, Markkula taught him that the tactile experience of opening an iPhone box will set the tone for how the customer perceives the product.
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What principles made Steve Jobs one of the greatest inventors and product visionaries of the 21st century? Biographer Walter Isaacson raises the curt...
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