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Steve Jobs used his experience at NeXT to transform Apple in several ways. Firstly, he brought in the NeXT operating system, which solved Apple's networking and memory management issues. Secondly, he placed trusted people from NeXT into top positions at Apple, ensuring a smooth transition and effective leadership. Lastly, he took the advice to reinvent Apple, leading it to metamorphose from a personal computer company to a company that builds innovative and new products.
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In the '90s, Apple had lost market share to Microsoft. It was desperately searching for an operating system that could solve its networking and memory management issues. NeXT's operating system was the best fit. Apple eventually bought NeXT for $400 million, and Jobs was back as an advisor to the chairman. Immediately, he put trusted people from NeXT into the top ranks at Apple. Soon, Jobs took the helm as CEO. When Jobs asked Marakkula for advice on turning around Apple, he responded that lasting companies know how to reinvent themselves. Microsoft had beaten Apple in the Personal Computer market. Apple had to undergo a metamorphosis and become a company that builds something new.
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What principles made Steve Jobs one of the greatest inventors and product visionaries of the 21st century? Biographer Walter Isaacson raises the curt...
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