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Steve Jobs was known for his unique approach of blending technology and liberal arts. He believed that the intersection of these two fields is what makes our hearts sing. He used this philosophy in creating Apple's products. For instance, the design aesthetics, user-friendly interfaces, and creative marketing campaigns of Apple products reflect a deep appreciation for the liberal arts. Jobs' ability to integrate technology with elements of design, art, and humanities, resulted in products that were not only technologically advanced but also appealed to human emotions and experiences, creating transformative value.
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As CEO, Jobs wanted to signal that Apple was still alive and stood for something special. So he requested Lee Clow, the creative director of Chiat/Day who made the 1984 ad, to create an iconic campaign. As Jobs said, "We had forgotten who we are. One way to remember who you are is to remember who your heroes are." The Think Different campaign was one of the most memorable print campaigns in history. It featured uncaptioned black-and-white portraits of iconic figures like Dalai Lama, Lennon, Edison and Richard Feynman with the Apple logo and the simple phrase: "Think different." Jobs made people think of themselves as creative rebels just by the computer they used. As Larry Ellison said, "Steve created the only lifestyle brand in the tech industry."
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What principles made Steve Jobs one of the greatest inventors and product visionaries of the 21st century? Biographer Walter Isaacson raises the curt...
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