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The acquisition of Marvel by Walt Disney in 2009 significantly impacted the company's growth strategy. It allowed Marvel to leverage Disney's vast resources and distribution capabilities, thereby expanding its reach and potential for revenue generation. This acquisition also enabled Marvel to diversify its content across various Disney platforms, including movies, TV shows, theme parks, and merchandise. This strategic move not only boosted Marvel's growth but also enriched Disney's portfolio with Marvel's iconic characters and blockbuster franchises.
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Marvel experienced a decade-long growth stall from 1993 declaring a loss of $105 million in 2000. When Iron Man released in 2008, Marvel had captured leadership in character-based entertainment segment. It achieved this by adopting a Customer and Product Diversification strategy. It realized that it core value proposition was not comics but its iconic characters and diversified into making movies. Badly struck licensing deals ensured that Marvel made little money even when movies like Spiderman became blockbusters. Desperate, Marvel formed Marvel Studios to retain 100% profits. In 2008, Iron Man was released beginning an incredible run of blockbusters. In 2009 Walt Disney acquired Marvel for a $4 billion.
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How do you find the right strategy to grow your organization in a rapidly changing business environment? "Growth IQ" distills decades of tested strate...
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