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The expansion of the Mobitex network was crucial to the success of RIM's product, which would later be known as BlackBerry. RIM believed that if they could convince the owner of Mobitex, Bell South, to expand the network nationally, their product would take off. In 1997, Bell South decided to invest heavily in the expansion of Mobitex, which provided the necessary infrastructure for the widespread use of BlackBerry devices.
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In addition to design, the success of the product depended on the expansion of the Mobitex network. If RIM could convince Mobitex owner, now Bell South, to expand it nationally, they were convinced that the product would take off. It was 1997, and, with the design of the new device underway, Bell South "bet the ranch" on the expansion of Mobitex. What would become known as the major innovative device BlackBerry was underway.
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The Kodak of smartphones, RIMs rise and fall, is an epic tale of how relationships, patents, lack of unity, and the wrong strategic plan led to the fa...
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